Examlex
You are an advertising manager for a company that sells health and fitness equipment to upscale professionals between the ages of 25 and 45. Your firm advertises during drive time on easy-listening radio stations and on television on the A&E and the Discovery channels. On what basis are you most likely to segment this market?
Retirement Plan
A financial agreement designed to provide individuals with income during their retirement years.
Benefits Plan
A specific arrangement by an organization that outlines the non-wage compensations available to employees, such as health insurance, retirement contributions, and time off.
Outsourcing
The business practice of hiring a party outside a company to perform services or create goods that traditionally were performed in-house by the company's own employees.
Benefits Administration
The management and operation of an organization’s employee benefits program, including health insurance, retirement plans, and other non-wage compensations.
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