To Be Useful, a Segmentation Scheme Must Produce Segments That

question 89

Multiple Choice

To be useful, a segmentation scheme must produce segments that meet four basic criteria. What are they?

• A)accessibility, sustainability, reliability, and homogeneousness
• B)tangibility, flexibility, causality, and accessibility
• C)substantiality, measurability, accessibility, and responsiveness
• D)reliability, consistency, tangibility, and accessibility

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Definitions:

Lower-status Individual

A person perceived or designated as having less influence, power, or social standing compared to others within a group or society.

Intrusive Touch

Unwelcome or unsolicited physical contact that invades personal space.

Visual Dominance

A behavior pattern where individuals use visual cues, such as increased eye contact or stare, to assert dominance or convey power in social interactions.

Double Binds

Situations where an individual is given contradictory commands or expectations so that regardless of their choice, they cannot avoid criticism or failure.