June LaVista Owns a Health and Fitness Gym

question 54

Multiple Choice

June LaVista owns a health and fitness gym. After dividing her customers into four segments based on income range, age, level of fitness, and other selected segmentation descriptors, she wrote out a description of each segment's size, expected growth, frequency of exercise, and overall profit potential. What did LaVista engage in?

• A)profiling and analyzing her market segments
• B)positioning her products to her market segments
• C)targeting promotions to her market segments
• D)differentiating her market segments

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Definitions:

Boiling Points

The temperature at which a substance transitions from the liquid phase to the gas phase at atmospheric pressure.

Isomers

Substances that share the same molecular formula, yet differ in the arrangement of their atoms, resulting in distinct physical and chemical characteristics.

Acetylene

A colorless hydrocarbon with the formula C2H2, characterized by a triple carbon-carbon bond, used as a fuel and a chemical building block.

Molecular Dipole Moment

A measure of the charge distribution within a molecule, significant in predicting the molecule’s behavior in electric fields and solvent interactions.