The Closer Together Two Brands Are on a Perceptual Map

question 37

Multiple Choice

The closer together two brands are on a perceptual map which of the following is the most likely result?

• A)more likely they are similarly priced
• B)more similarly perceived by consumers they are
• C)more objectively alike they are
• D)more likely an undifferentiated marketing strategy is in effect

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Definitions:

Transfer of Income

Transfer of income involves reallocating earnings from one party to another, often through government policies such as subsidies or taxes.

Positive Economics

A branch of economics that seeks to describe and explain the behavior of the economy or economic phenomena without making judgments on whether the outcomes are good or bad.

Income Distribution

The way in which total income is shared among the population or different groups within the society.

In-kind Benefits

Non-cash assistance provided by governments or organizations, such as food, housing, or medical services, aimed at improving welfare.