Scenario 8-2 ProtecTV Is a Product That Selectively Mutes Words and Phrases

question 39

Multiple Choice

Scenario 8-2
ProtecTV is a product that selectively mutes words and phrases some people find objectionable. It can be connected to a television, DVD player, or satellite TV system. The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to the scenario. By helping parents who want to protect the innocence of their children, which type of segmentation is ProtecTV using?

• A)benefit
• B)demographic
• C)geodemographic
• D)competitive

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Definitions:

Target Cells

Cells that are specifically affected by particular hormones, drugs, or pathogenic agents due to the presence of corresponding receptors.

Receptor Molecules

Molecules on the surface of or within cells that bind to specific substances, triggering various cellular responses.

Peptide Hormone

Chemical messengers synthesized as peptides and regulate physiological processes, including growth, appetite, and metabolism.