With Multisegment Targeting, Which of the Following Could a Company

question 72

Multiple Choice

With multisegment targeting, which of the following could a company benefit from?

• A)greater sales volume
• B)greater product design and management cost
• C)stable profits
• D)larger total market

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Definitions:

Gut-level

Relating to an instinctive emotional response rather than a rational process.

Biological Reactions

The complex biochemical processes and interactions that occur within living organisms, essential for maintaining life.

Catharsis Hypothesis

The theory that expressing or venting aggressive or other pent-up emotions leads to a release and reduction of those feelings.

Two-factor Theory

A concept in psychology that proposes that emotional experiences arise from a combination of a state of physiological arousal and a cognitive interpretation of that arousal.