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One Reason Marketers Use Market Segmentation as a Tool Is

question 191

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One reason marketers use market segmentation as a tool is that once completed,the process need not be repeated.


Definitions:

Net Sales

The amount of sales revenue remaining after deducting returns, allowances, and discounts from total sales.

Cost Of Goods Sold

Cost of goods sold (COGS) is the direct cost attributable to the production of the goods sold by a company, including the cost of materials and labor.

Gross Profit

The financial gain a company achieves after subtracting the cost of goods sold from its total revenue.

Operating Expenses

Expenses incurred in the normal operation of a business, excluding the cost of goods sold.

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