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To Be Useful,a Segmentation Scheme Must Produce Segments That Meet

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Essay

To be useful,a segmentation scheme must produce segments that meet four basic criteria.Name and briefly describe each of these four criteria.


Definitions:

Invoice

A document issued by a seller to a buyer that specifies the products or services sold, quantities, and agreed prices for products or services provided.

Interest Days

The total number of days over which interest is calculated on a loan or investment.

Interest-Bearing Note

A note that has a maturity value greater than its face value.

Discount Rate

The interest rate charged to commercial banks and other depository institutions for loans received from the Federal Reserve's discount window.

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