A Large Volume of Data Resulting from a CRM Initiative

question 49

Multiple Choice

A large volume of data resulting from a CRM initiative can be managed effectively only through which of the following?

• A)technology
• B)past purchase history
• C)information about the customer's relationship with the organization
• D)average amount spent on purchases

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Definitions:

Senses

The physiological capacities of organisms that provide data for perception, including sight, sound, taste, smell, and touch.

Minutes of a Meeting

Minutes of a Meeting are the official written record of what was discussed, decided, and agreed upon during a meeting, intended to serve as a formal document of proceedings.

Disadvantages

The negative aspects or drawbacks associated with a decision, action, or situation.

Absentees

Individuals who are expected to be present at a certain place or event but are missing.