Scenario 9-4 As Flextime, Consulting, Telecommuting, and Downsizing Make It More Difficult

question 131

Multiple Choice

Scenario 9-4
As flextime, consulting, telecommuting, and downsizing make it more difficult for people to donate blood at the workplace, Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations. Early in the campaign, it went to its listings of previous donors and pulled out those with birthdays in February, March, and April. These donors were sent a birthday card with the greeting, "On the anniversary of your life, would you consider saving another's life
"
-Refer to the scenario. What is the card sent by the organization an example of?

• A)a touch point
• B)a predictive campaign
• C)a point-of-sale interaction
• D)a service message

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Definitions:

Circulatory System

The body's system responsible for transporting blood, nutrients, gases, and waste products throughout the body, involving the heart and blood vessels.

Lymph

Fluid, derived from interstitial fluid, that is carried in lymphatic vessels.

Innate Immunity

An immune response that does not require a previous exposure to the pathogen.

T Cells

A type of white blood cell that plays a central role in the immune response, capable of identifying and eliminating infected cells.