Scenario 9-4 As Flextime, Consulting, Telecommuting, and Downsizing Make It More Difficult

question 17

Multiple Choice

Scenario 9-4
As flextime, consulting, telecommuting, and downsizing make it more difficult for people to donate blood at the workplace, Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations. Early in the campaign, it went to its listings of previous donors and pulled out those with birthdays in February, March, and April. These donors were sent a birthday card with the greeting, "On the anniversary of your life, would you consider saving another's life
"
-Refer to the scenario. What technique did the organization use to analyze its donor information?

• A)data identifying
• B)niche marketing
• C)predictive modelling
• D)customer segmentation

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Definitions:

Toddler

A child approximately between the ages of 1 and 3 years old, marked by significant physical, cognitive, and emotional development.

Electric Razor

A shaving device powered by electricity, recommended for patients at risk of bleeding to prevent cuts.

Oxygen

A chemical element that is critical for respiration in most living organisms, symbol O, used medically to support breathing.

Timed Get Up

An assessment tool or exercise used in healthcare to evaluate a person's mobility and balance, usually by timing how long it takes to rise from a seated position, walk a short distance, and return to sitting.