A Large Volume of Data Resulting from a CRM Initiative

question 49

Multiple Choice

A large volume of data resulting from a CRM initiative can be managed effectively only through which of the following?

• A)technology
• B)past purchase history
• C)information about the customer's relationship with the organization
• D)average amount spent on purchases

---

Definitions:

Social Scare

A widespread panic or concern within society about a perceived threat or issue, often amplified by media and cultural discourse.

Global Warming

A gradual increase in the overall temperature of the earth's atmosphere due to the greenhouse effect caused by increased levels of carbon dioxide, CFCs, and other pollutants.

Environmental Racism

Environmental racism refers to the unequal exposure of communities, often marginalized or minority groups, to environmental hazards and the exclusion of these groups from decision-making processes related to their environment.

Discrimination

Is unfair treatment of people because of their group membership.