Scenario 9-4 As Flextime, Consulting, Telecommuting, and Downsizing Make It More Difficult

question 17

Multiple Choice

Scenario 9-4
As flextime, consulting, telecommuting, and downsizing make it more difficult for people to donate blood at the workplace, Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations. Early in the campaign, it went to its listings of previous donors and pulled out those with birthdays in February, March, and April. These donors were sent a birthday card with the greeting, "On the anniversary of your life, would you consider saving another's life
"
-Refer to the scenario. What technique did the organization use to analyze its donor information?

• A)data identifying
• B)niche marketing
• C)predictive modelling
• D)customer segmentation

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Definitions:

Global Market Segmentation

The process of grouping of customers across national markets based on criteria such as level of economic development, cultural characteristics, language, buying patterns, and regulatory environment.

Middle-Class Customers

Consumers belonging to the middle socioeconomic bracket, typically characterized by average income levels, who may drive demand in certain markets.

Multinational Clothing

Clothing brands and companies that operate and sell their products in multiple countries around the world.

Global Market Segmentation

The process of dividing the global market into smaller groups with similar needs or characteristics to target products or services more effectively.