Scenario 10-1 Most People Recognize Butterball as a Brand of Turkey, but Turkey

question 124

Multiple Choice

Scenario 10-1
Most people recognize Butterball as a brand of turkey, but Butterball brand is also found on fresh turkey breast cuts; turkey sausages; ground turkey; lunchmeat cold cuts; fresh marinated bone-in, boneless, and whole chicken; frozen chicken products; and Butterball stuffing and gravy mixes.
-Procter and Gamble (P&G) manufactures Dawn dishwashing liquid. What can P&G expand by adding Dawn Direct Foam dishwashing liquid?

• A)the product line width
• B)the product depth
• C)the product mix width
• D)the product line depth

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