V8 Juice Has for Years Advertised Itself as a Refreshing

question 90

Multiple Choice

V8 juice has for years advertised itself as a refreshing and nutritious drink that contains eight different vegetables, and that is what the brand name V8 means to most consumers. What type of strategy was used when the manufacturer of V8 juice introduced V8 Orange and Mango juice?

• A)repositioning
• B)product line extension
• C)cannibalization
• D)disintermediation

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Definitions:

Lease Payments

Regular payments made by a lessee to a lessor for the use of an asset.

Incremental Cash Flows

The net additional cash flows generated by a company as a result of taking on a new project or investment.

Leasing vs. Buying

A comparative analysis between renting an asset for a certain period and purchasing the asset outright, each with its own financial implications.