Procter & Gamble Makes Camay Soap for People Concerned with Soft

question 58

Multiple Choice

Procter & Gamble makes Camay soap for people concerned with soft skin and Safeguard for those who want deodorant protection. Which type of strategy is the company using?

• A)individual branding
• B)family branding
• C)combination branding
• D)trademarked branding

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Definitions:

Power Generation

The process of producing electricity through various means like fossil fuels, nuclear power, or renewable resources.

Import Substitution Strategy

An economic policy aimed at reducing foreign dependency by encouraging local production of industrialized products.

Comparative Advantage

The advantage in the production of a good enjoyed by one country over another when that good can be produced at lower cost in terms of other goods than it could be in the other country.

International Marketplace

A global economic environment where goods, services, and financial assets are exchanged between countries.