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Scenario 10-3 Choice Homes Inc. Built Its Reputation by Building High-Quality New

question 83

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Scenario 10-3
Choice Homes Inc. built its reputation by building high-quality new homes, often at prices less than "used" ones. Choice Homes used mass-purchasing power, innovative high-tech communications among employees to coordinate the building process, and other entrepreneurial strategies to hold costs down. Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the dream of home ownership for the same price as rent. Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-income couples. The Choice Classic name was designed to capitalize on the reputation of Choice Homes, especially for current Choice home owners who are ready to move up to a larger home. Recently, Choice Homes started a third line of homes called "Reflections," which are expensive, custom-designed homes located in exclusive, prestigious neighbourhoods.
-Refer to the scenario. In a recent survey, Choice Homes's customers indicated that they thought their homes were high quality, made lots of referrals to friends, and planned to buy Choice Classic or Reflections homes in the future. The customers' reactions indicate that Choice Homes has achieved which of the following?

Definitions:

William Penn

An English Quaker leader and founder of the Province of Pennsylvania, the English North American colony and the future Commonwealth of Pennsylvania, known for implementing democratic principles and religious freedom.

Proclamation of 1763

A decree issued by King George III, restricting colonial expansion beyond the Appalachian Mountains to appease Native American tribes through the establishment of a Western boundary.

Geographical Area

A specific part of the Earth's surface identified by its physical location, boundaries, and characteristics.

Ohio Valley

A geographical region in the United States defined by the Ohio River, playing a significant role in early American history and the westward expansion.