Why Is the Creation of a Product the Starting Point

question 27

Multiple Choice

Why is the creation of a product the starting point for the marketing mix?

• A)The production department must know what to produce first.
• B)Production strategy is the first of the four Ps listed in the marketing mix.
• C)Determination of the price, promotional campaign, and distribution network cannot begin until the product has been specified.
• D)Product development takes the longest amount of time to complete.

Recognize the effects of new investments on a company's overall financial performance.

Apply the concepts of ROI and residual income in real-world divisional performance evaluation scenarios.

Understand the concept of residual income and how it's calculated for a division.

Comprehend the return on investment (ROI) metric and its application in evaluating divisional performance.