Men Generally Do Not Put Much Thought in to the Type

question 41

Multiple Choice

Men generally do not put much thought in to the type of toothpaste or shampoo they purchase. Baby Boomers, for example, do not see much difference in the function of these products. In fact these individuals tend to buy hygiene products on the basis of the lowest price. Which of the following terms best describe these products?

• A)low-prestige specialty products
• B)product equivalents
• C)heterogeneous shopping products
• D)homogeneous shopping products

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Definitions:

Strategic Plan

A document that outlines an organization's long-term goals and the actions needed to achieve them, focusing on setting priorities and allocating resources.