V8 Juice Has for Years Advertised Itself as a Refreshing

question 90

Multiple Choice

V8 juice has for years advertised itself as a refreshing and nutritious drink that contains eight different vegetables, and that is what the brand name V8 means to most consumers. What type of strategy was used when the manufacturer of V8 juice introduced V8 Orange and Mango juice?

• A)repositioning
• B)product line extension
• C)cannibalization
• D)disintermediation

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Definitions:

Fitness

The ability of an organism to survive and reproduce in its environment, often influencing the genetic makeup of future generations.

Virulent

The degree of pathogenicity within a group or species of parasites, viruses, or bacteria, indicating how harmful they are.

Myxoma Virus

A lethal virus affecting rabbits, originally used as a biological control agent to manage rabbit populations, notably in Australia.

Mobile Genetic Element

A type of DNA that can move around in the genome. Common examples include transposons (“jumping genes”) and plasmids.