Maureen Purchased a Package of Bounce Fabric Sheets with Febreeze

question 96

Multiple Choice

Maureen purchased a package of Bounce fabric sheets with Febreeze citrus scent. Since both brands were prominently listed on the package, what would this be an example of?

• A)equity branding
• B)cobranding
• C)conjunctive branding
• D)complementary branding

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Definitions:

B.F. Skinner

An American psychologist known for his work in behaviorism and the development of the theory of operant conditioning.

Law of Effect

A principle in psychology that states behaviors followed by positive outcomes are likely to be repeated, while those followed by negative outcomes are not.

Organisational Behaviour Modification Strategy

A systematic approach to changing behavior within an organization using principles of behavior analysis and reinforcement.

Punishment

Imposing a penalty or sanction on someone as retribution for an offense or undesirable behavior.