Which of the Following Needs to Be a Branding and Packaging

question 23

Multiple Choice

Which of the following needs to be a branding and packaging consideration for companies considering global marketing?

• A)using one brand name with no adaptation to local markets
• B)pronunciation problems with executives' names
• C)different currencies in each country, exchange rates, and final retail prices
• D)deciding whether to use different brand names in different markets for the same products

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Definitions:

Shitao

A Chinese painter and poet from the Qing Dynasty, renowned for his innovative landscape paintings and calligraphy, significantly influencing later Chinese art.

Reminiscences of Nanjing

A historical reference or literary work that reflects on the past events, culture, and landscapes of Nanjing, a significant city in Chinese history.

Qing Dynasty

The last imperial dynasty of China, lasting from 1644 to 1912, which was characterized by expansion, prosperity, and a rich cultural development.

Guan Yu

A legendary Chinese general from the late Eastern Han dynasty, venerated in Chinese folklore, who is celebrated for his loyalty, righteousness, and bravery.