In Its Early Years of Operation, MGP Ingredients Inc

question 114

Multiple Choice

In its early years of operation, MGP Ingredients Inc. sold ethanol and animal feed. A steep drop in its sales led the company to focus on developing the first low-carb wheat proteins and starches. What would these low-carb products be an example of?

• A)a repositioning strategy
• B)a new product line
• C)an addition to an existing product line
• D)a discontinuous innovation

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