Surj Has Just Completed His Trial of the Microsoft Suite

question 78

Multiple Choice

Surj has just completed his trial of the Microsoft suite of programs. He is now happy to fully purchase the product. What would he be classified as?

• A)a laggard
• B)an adopter
• C)an innovator
• D)a diffuser

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Definitions:

Package Designs

The art, science, and technology of enclosing or protecting products for distribution, sale, and use.

Fun Theory

proposes that designing experiences to be enjoyable and entertaining can motivate people to adopt beneficial behaviors or engage more deeply with a product or idea.

Sensory Marketing

A type of marketing that targets the senses (sight, touch, taste, smell, and sound) to create a memorable and emotional connection with the consumer.

Perceptual Defence

A psychological mechanism that protects an individual from distressing or threatening information by filtering or altering their perception of reality.