Pam Has Just Purchased Her First Cell Phone

question 71

Multiple Choice

Pam has just purchased her first cell phone. Although cell phones have been available for a long time, cell phones are new to Pam. Which of the following best described Pam?

• A)a laggard
• B)an innovator
• C)part of the late majority
• D)a diffusor

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Definitions:

Interacting

Engaging in communication or direct involvement with others, often emphasizing the exchange of ideas, information, or feedback.

Influencer Marketing

A strategy where businesses collaborate with individuals who have a significant following on social media to promote products, services, or brands.

Recruitment

The process of finding and hiring the best-qualified candidate for a job opening, in a timely and cost-effective manner.

Advocacy

The act of publicly recommending or supporting a particular cause or policy.