Market Researchers Have Determined Nine Categories of Lifestyles for Computer

question 145

Multiple Choice

Market researchers have determined nine categories of lifestyles for computer users. One of the categories is described as "Mouse Potatoes," who like the Internet for entertainment and can't wait to buy the latest in "techno-entertainment." In terms of the diffusion process, how would "Mouse Potatoes" be classified?

• A)as early majority
• B)as late majority
• C)as late adopters
• D)as innovators

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Definitions:

Effectiveness

A measure of the degree to which objectives are achieved and the extent to which targeted problems are solved.

Attention Dysfunction

A cognitive disorder characterized by a difficulty in maintaining focus or attention on tasks or activities.

Advertising Information

involves data and insights related to the promotion of products or services.

Adaptation

The process by which living organisms adjust to their environment in order to survive and thrive, also applicable to psychological and social adjustments by individuals.