What Should Be the Advertising Strategy During the Growth Stage

question 52

Multiple Choice

What should be the advertising strategy during the growth stage of the product life cycle?

• A)to aim at the needs of innovators
• B)to make the mass market aware of brand benefits
• C)to use advertising as a vehicle for introducing the product category benefits
• D)to emphasize the product's low price to help reduce inventories

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Definitions:

Empathy

The ability to put oneself in someone else’s shoes, to feel with that person.

Audience Analysis

Audience analysis involves researching and understanding the characteristics, needs, and preferences of the targeted audience for effective communication.

Analyzing

The process of examining data or information in detail in order to understand it better or draw conclusions.

Intrinsic Factors

Internal elements or qualities inherent within individuals or situations that influence outcomes without external influence.