The Marketing Manager for Iams Pet Food Wants to Base

question 18

Multiple Choice

The marketing manager for Iams Pet Food wants to base the marketing strategy she implements for the company's products on the product life cycle stages. What should she do?

• A)Add new ingredients to products that enter the maturity stage of the product life cycle.
• B)Start test marketing new products every time an existing product enters the maturity stage of its product life cycle.
• C)Change all private brands to generic brands once a product reaches the maturity stage.
• D)Create a line extension for every product the company makes as soon the product leaves the introductory stage of its product life cycle.

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Definitions:

Gardner

Refers to Howard Gardner, a developmental psychologist known for his theory of multiple intelligences which suggests people have different kinds of intelligences.

Creative People

Individuals who possess the ability to produce new and original ideas, solutions, or artistic expressions.

Mental Imagery

A cognitive process where an individual visualizes or simulates a perception or experience in their mind in the absence of external stimuli.

Howard Gardner

An American developmental psychologist best known for his theory of multiple intelligences, proposing that intelligence is not a single entity but a collection of different cognitive abilities.