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A UK Based Drink Called Lucozade Was Originally Targeted Toward People

question 66

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A U.K. based drink called Lucozade was originally targeted toward people who were suffering from a cold as a "pick me up". It has since been sold as an energy drink to those who love to play sports. By essentially selling the same product to a new target segment, Lucozade used which strategy?


Definitions:

Usury Law

Regulations governing the amount of interest that can be charged on a loan, intended to protect borrowers from exorbitant rates.

Interest Rate

The amount charged, expressed as a percentage of principal, by a lender to a borrower for the use of assets.

Usury Laws

Legal statutes regulating the maximum interest rates that can be charged on loans, aimed at preventing predatory lending practices.

Interest Rates

The proportion of a loan charged as interest to the borrower, typically expressed as an annual percentage of the loan outstanding.

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