What Is the Main Goal of the Global Product Development

question 82

Multiple Choice

What is the main goal of the global product development process?

• A)to come up with a single standard product or product line suitable for all global markets
• B)to develop every product for potential worldwide distribution and adaptation to other countries
• C)to come up with new-product ideas in North America and use global markets as test markets
• D)to repeat the steps in the process with marketing teams in each and every foreign country targeted

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Definitions:

Blisspoint

The optimal level of consumption where any further increase would lead to a decrease in overall satisfaction or happiness, often used in food science and economics.

Set Point

A theory suggesting that the body regulates its weight and energy balance through an internal control mechanism located in the hypothalamus.

Probability-Differential Theory

A theory suggesting that the probability of choosing a specific behavior is based on the relative reinforcement of that behavior compared to alternatives.

Premack's Probability-Differential Theory

A theory that suggests that more probable behaviors can serve as reinforcers for less probable behaviors, indicating a hierarchy of preferred activities.