Surj Has Just Completed His Trial of the Microsoft Suite

question 78

Multiple Choice

Surj has just completed his trial of the Microsoft suite of programs. He is now happy to fully purchase the product. What would he be classified as?

• A)a laggard
• B)an adopter
• C)an innovator
• D)a diffuser

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Definitions:

Commercialization

The process of introducing a new product or service into the market, involving activities from development to sales.

Market Testing

The process of evaluating the viability of a new product or service through trials in specified market areas.

Business Analysis

The practice of identifying business needs and determining solutions to business problems, often involving assessment of processes and systems.

Environmental Scanning

The process of collecting, scrutinizing, and utilizing information about events, trends, and relationships in an organization's external environment.