Among the Late Majority Group, from What Does Adoption of a Product

question 104

Multiple Choice

Among the late majority group, from what does adoption of a product primarily result?

• A)word-of-mouth communications
• B)print advertising
• C)advertising in nontraditional media
• D)sales promotions

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Definitions:

Census Conducted

Refers to the systematic collection, analysis, and publication of demographic, economic, and social data pertaining to all individuals in a particular area at a specified time.

Minority Groups

Communities or populations that differ in race, religion, or national origin from the dominant group and are often subject to differential treatment.

United States Census

A decennial count required by the U.S. Constitution that records the number of people living in the United States, as well as demographic information, used for political representation and federal funding allocation.

Face-to-face Interview

A method of collecting data or conducting an inquiry where an interviewer and respondent engage in a direct conversation in person.