Canesta Has Developed a Virtual Keyboard Out of Light to Be

question 109

Multiple Choice

Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants. In a meeting with Canesta corporate officials, you (a leading marketing consultant) are asked if the new virtual keyboard will be quickly accepted by consumers. You tell them this depends on many product characteristics. Which of the following is NOT one of those characteristics?

• A)how similar it is to existing keyboards in use and fulfilling needs
• B)the degree of difficulty involved in understanding and using it
• C)the "buy Canadian" movement
• D)how much of a relative advantage it has over currently used keyboards

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Definitions:

Passive

Lacking in active response or involvement; allowing or subject to action without opposition or resistance.

Environmental Circumstances

The context or conditions in one's surroundings, including social, cultural, and physical environments, that influence outcomes and opportunities.

Human Behaviour

The range of actions and mannerisms exhibited by humans in conjunction with their environment, social structures, and culture.

Humanist

An individual who adopts a philosophical stance emphasizing the value and agency of human beings, individually and collectively.