The Two Techniques That Are Considered Most Useful for Generating

question 94

True/False

The two techniques that are considered most useful for generating new-product ideas are customer-generation and competitive imitation.

Understand the basic constructs of George Kelly's personal construct theory.

Explain the principles of dichotomy corollary and construction corollary.

Recognize the characteristics of cognitive complexity and simplicity.

Identify the applications and critiques of personal construct theory.

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Definitions:

Variable Costs

Expenses that fluctuate with the level of output or activity, in contrast to fixed costs which remain constant.

Fixed Costs

Costs that do not vary with the level of production or sales, such as rent, salaries, and insurance.

Profit

The financial gain made in a transaction or business operation, calculated as the excess of revenue over expenses.

Unit Variable Costs

The costs associated with producing one unit of a product or service, which vary directly with the volume of production.