In an Industry Where Guests Are Tired of Cookie-Cutter Hotels

question 107

Multiple Choice

In an industry where guests are tired of cookie-cutter hotels, some consumers are looking for personalized service, which can be found in boutique hotels. There are no generally recognized rules for boutique hotels, but they tend to be small and service oriented, with high-style decor and top-notch restaurants. Within the promotion of the hotels, what do the amenities provided by boutique hotels represent?

• A)empathetic stimuli
• B)tangible cues
• C)prestige stimuli
• D)intangible cues

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Definitions:

Demonstrations

Demonstrations are public displays or presentations of how something works or is performed, often used to teach, persuade, or protest.

Introduction

The beginning portion of a speech, essay, or book that sets the scene, introduces main themes, and provides an overview of what is to come.

Videos

Visual content media that record, play, and stream moving images and sound.

Visual Aids

Tools such as charts, graphs, images, or videos used to supplement verbal communication, making it easier to understand or retain.