You Have Just Started a Limousine Service and Strive for an Image

question 127

Multiple Choice

You have just started a limousine service and strive for an image of quality and luxury. Your limos are always spotlessly clean on the inside, freshly waxed, and stocked with flowers, champagne, free car phones, and televisions. What is your promotional strategy stressing?

• A)patronage-oriented objectives
• B)tangible cues
• C)prestige prompts
• D)physiological prompts

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Definitions:

Idle Capacity

Unused or unutilized production capacity within a business, often leading to inefficiency and increased costs.

Constrained Resource

A limited resource that restricts a company's ability to meet demand, such as limited machine time or labor hours.

Automated Factory

An automated factory utilizes advanced machinery and computer systems to perform tasks with minimal human intervention, increasing efficiency and production.

Porcelain Dip Bowl

A specific type of serving bowl made from porcelain, typically used for dipping sauces or small appetizers.