The Marketing Mix for Services Is Markedly Different Than the Marketing

question 136

Essay

The marketing mix for services is markedly different than the marketing mix for a tangible product. Using a specific example, demonstrate the differences.

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Definitions:

Private-Label

Products that are manufactured by one company but branded and sold under another company's or retailer's brand name.

Manufacturer

A person or company that makes goods for sale, especially in a large-scale operation involving machinery and labor.

Generic

Products or content that lack specific branding, characteristics, or unique features, making them universally applicable.

Packaging

The process of designing and producing the container or wrapper for a product.