Leupold & Stevens Inc

question 74

Multiple Choice

Leupold & Stevens Inc. makes scopes for rifles and has introduced a new scope that has the quality and performance for which Leupold & Stevens is famous, at a price much lower than it has ever sold a rifle scope before. Which pricing strategy is Leupold & Stevens using to appeal to a larger market?

• A)price skimming
• B)status quo pricing
• C)penetration pricing
• D)demand skimming

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An elevated level or number in a given context, such as interest rates, inflation, or speed.

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