If a Marketer Decides to Price Goods at Odd-Numbered Dollar

question 92

Multiple Choice

If a marketer decides to price goods at odd-numbered dollar amounts to denote bargains, and at even-numbered amounts to denote quality, what is he or she using?

• A)two-part pricing
• B)deal pricing
• C)decoy pricing
• D)psychological pricing

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Definitions:

Cleavage

The breaking or splitting of a chemical bond in a molecule, leading to the formation of two or more smaller molecules or fragments.

Mass Spectrum

A graph or data that shows the distribution of ions by mass and abundance, used in mass spectrometry to determine the chemical composition of a sample.

Alkoxymercuration

A chemical reaction process involving the addition of an alkoxy group to an alkene in the presence of mercury compounds.

Demercuration

A chemical process that involves the removal of mercury from an organic compound.