The Marketing Manager of Icruise

question 39

Multiple Choice

The marketing manager of icruise.com (a website targeted to consumers who want a luxury vacation) finds that the firm can gain market share and become the industry leader if it cuts prices by 50 percent during December. However, the vice-president of finance is committed to reporting a 25 percent return on investment at all times. What does this conflict illustrate?

• A)a need to eliminate low-profit products
• B)how pricing operates in a mature marketplace
• C)the need for trade-offs in pricing objectives
• D)how target markets can be ignored

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Definitions:

Amygdala

A structure in the brain that plays a key role in emotion and memory.

Serotonin Activity

The biochemical process involving serotonin, a neurotransmitter that plays a key role in mood regulation and other bodily functions.

Norepinephrine Activity

The action or impact of norepinephrine, a neurotransmitter involved in regulating stress responses and mood.

Mania

A mental state characterized by extreme euphoria, hyperactivity, and a reduced need for sleep, commonly seen in bipolar disorder.