What Is the Main Reason for Establishing Pricing Objectives

question 18

Multiple Choice

What is the main reason for establishing pricing objectives?

• A)to give direction for price movements over the product life cycle
• B)to define the initial price
• C)to establish a good understanding of the market and the needs of the consumer
• D)to interact with the other elements of the marketing mix

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Definitions:

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Actions taken to benefit others without expecting personal gains or rewards.

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A complex psychological and physiological reaction to a perceived event, situation, or stimulus, characterized by subjective feelings, changes in bodily state, and expressions.

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