Why Do Consumers Sometimes Prefer Two-Part Pricing

question 113

Multiple Choice

Why do consumers sometimes prefer two-part pricing?

• A)Prices are often perceived as quality indicators.
• B)Consumers like to be in control of costs.
• C)Consumers are uncertain about the number and types of activities they might use at places like amusement parks.
• D)Prices have little or no psychological influence on most consumers.