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What Are the Three Basic Functions Performed by Channel Intermediaries

question 47

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What are the three basic functions performed by channel intermediaries?


Definitions:

Higher Entitativity

A perception of a group as being a cohesive and unified entity, based on similarities among its members or the strength of their shared identity.

Lower Self-Esteem

A condition where an individual holds a diminished or negative view of their own worth or abilities.

Common Identity

A shared sense of belonging or identity among members of a group, community, or culture that unites them and distinguishes them from others.

Common Bond

A shared connection or interest that unites members of a group or community.

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