What Is the Benefit of a Nontraditional Channel

question 53

Multiple Choice

What is the benefit of a nontraditional channel?

• A)being the only business in the channel
• B)being good for niche products
• C)having another avenue for sales
• D)having a multiple channel alliance

---

Definitions:

Production

The method of producing goods and services by merging labor, land, and capital.

Capital Stock

The total amount of physical goods and financial assets that contribute to the production of goods and services in an economy.

Intangible Assets

Non-physical assets such as patents, copyrights, brands, and goodwill that have value for a business.

Inventories

The raw materials, work-in-process products, and finished goods that are considered to be the portion of a business's assets that are ready or will be ready for sale.