After Years of Strong Growth, Taco Bell Is Branching Out

question 27

Multiple Choice

After years of strong growth, Taco Bell is branching out from traditional single-purpose stores. Its uses kiosks, movable carts in malls and at the gas station, products on supermarket shelves, and even in-school lunch programs. In only a few years, it has more than quintupled its points of access. It aims to have 200,000 outlets; most of which will be nontraditional. What is Taco Bell potentially producing among its franchisees and other distributors of Taco Bell products?

• A)vertical conflict
• B)cognitive dissonance
• C)supply management divergence
• D)horizontal conflict

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Definitions:

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