What Is the Term for a Low-Profile Yet Important Form

question 16

Multiple Choice

What is the term for a low-profile yet important form of retailing in which consumers get products out of machines, and that accounts for $60 million worth of sales each year in Canada?

• A)automatic vending
• B)machine retailing
• C)direct marketing
• D)robotic purchasing

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Definitions:

Granted

Acknowledgment that something is provided or allowed, often officially or formally.

Compulsory Licence

A license granted to a third-party by the government to use a patented invention without the consent of the patent holder.

Royalty Fee

A payment made to an owner for the use of their property, typically intellectual property or natural resources.

Distinctive Guise

A unique appearance of a product or packaging that signifies exclusive source, identity or origin, typically relevant in trademark law.