Retailers Combine the Elements of the Retailing Mix to Come

question 83

Multiple Choice

Retailers combine the elements of the retailing mix to come up with a single retailing method to attract the target market. What does the retailing mix consist of?

• A)product offerings
• B)four Ps plus presentation and personnel
• C)four Ps plus people
• D)price, place, promotion, product

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Definitions:

Olfactory

Pertaining to the sense of smell, involving the olfactory system which detects and identifies different odors.

Impaired Sense Of Smell

A reduced or distorted ability to detect or differentiate odors, known medically as anosmia or hyposmia.

Cranial Nerve

One of twelve nerves that originate in the brain and control motor and sensory functions of the head and neck.

Trigeminal

Relating to the trigeminal nerve, which is the fifth cranial nerve responsible for sensory perception in the face and motor functions such as biting and chewing.