The Big House Is a Large, Departmentalized, Self-Service Retailer That

question 113

Multiple Choice

The Big House is a large, departmentalized, self-service retailer that specializes in a wide assortment of food and some nonfood items? What kind of retailer is it?

• A)a supermarket
• B)a convenience store
• C)a membership wholesale club
• D)a discount store

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Definitions:

Communication Capabilities

Describes the potential for a business or device to effectively transmit and receive information or data.

Marketer-To-Consumer

This term refers to marketing activities directed from businesses or marketers directly to the end consumers, bypassing any intermediaries.

Consumer-To-Marketer

A communication flow direction where consumers provide feedback or information directly to companies or marketers.

Electronic Dialog

A digital conversation or exchange of information through electronic means, such as email or messaging apps.