For Communication to Be Effective Which of the Following Should

question 20

Multiple Choice

For communication to be effective which of the following should happen?

• A)Marketing managers should use both interpersonal and mass communications.
• B)Marketing managers must ensure a proper match between the message to be conveyed and the target market's attitudes and ideas.
• C)Marketers advertising messages should be general enough to cover all ages, social classes, and education levels.
• D)Marketers should use televised instead of print communication.

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Definitions:

Characteristics

distinguishing features or qualities that define and identify a person, object, or phenomenon.

Factors

Elements or conditions that contribute to a result or outcome; variables influencing a process or event.

Multiple Roles

Describes the situation of individuals who simultaneously engage in various social positions or responsibilities, such as being a parent, employee, and spouse, and the complexities that arise from managing these roles.

Spouse

A partner in marriage or a committed intimate relationship.