Which Marketing Function Evaluates Public Attitudes, Identifies Areas Within the Organization

question 45

Multiple Choice

Which marketing function evaluates public attitudes, identifies areas within the organization that are of public interest, and executes a program of action to gain public understanding?

• A)public relations
• B)advertising
• C)implicit communications
• D)personal selling

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Definitions:

Plaintiffs

Parties who initiate a lawsuit in civil court by filing a complaint against defendants.

U.S. Supreme Court

The highest court in the United States, with ultimate appellate jurisdiction over all federal and state court cases that involve a point of federal law.

Ziglar V. Abbasi

A United States Supreme Court case that determined the extent to which high-ranking government officials are immune from civil rights lawsuits.

Bivens Case

Legal proceedings that allow individuals to sue federal government officials for violations of their constitutional rights.